Another luxury brand collaboration with The Hour Glass…
I’ve long been a fan of Chopard‘s
Mille Miglia collection of watches, and today I’ve got a special
edition “all-black” DLC Mille Miglia watch to show you. Overall, the
Mille Miglia timepieces are an excellent embodiment of auto-racing sport
and culture, not to mention all-around cool looking watches. This
particular model is the results of a collaboration between Chopard and The Hour Glass, a famous group of Singapore-based watch boutiques celebrating
150 years in 2010. The watch is limited to just 150 pieces worldwide,
but you can only buy it through the aforementioned Hour Glass. Comes
with the rubber strap (pictured) and also a black calf-strap with orange
stitching. Available August 2010. No word on price, but I would guess
upwards of $10,000.
Chopard Mille Miglia Speed Black Power Control
44mm black DLC (diamond-like carbon) case Orange accents and power reserve gauge
On a side note, this is the second high end boutique/brand
collaboration I recall in recent months (see: Urwerk White Shark for
Chronopassion Paris and The Hour Glass). I’m not quite sure how these
arrangements work, but I would guess that in these instances the
boutiques are somehow sharing the costs (production, marketing or
otherwise) of having these pieces produced exclusively for their
particular boutiques. And given the results that such collaborations
can produce, I like these partnerships!
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