Last week in Mexico City it was announced that Hublot and the World
Boxing Council will host a one-time event in Las Vegas this coming
September that will unite some of the greatest boxing champions. No,
not to fight in the ring, but to raise money for charity. For the
occasion, Hublot has crafted 12 unique pieces; each of which
commemorates one of the greatest boxers to grace the ring, including
Lennox Lewis, Julio Cesar Chavez, Mike Tyson, Sugar Ray Leonard, George
Foreman, Marvelous Marvin Hagler, Tommy Harns, Roberto Duran, Oscar de
la Hoya, Evander Holyfield, Jeff Fenech, and Larry Holmes. Noticeably
absent from the list is Muhammed Ali — but then again we know that he is an IWC man — the very cool looking IWC Big Pilot’s “Muhammad Ali” watch recently sold for $60,000 for charity.
The 12 unique “King Power World Boxing Council” pieces are modeled
after the iconic championship belt awarded to the boxing legends. The
auction winners will have the privilege of receiving their watch from
the fighter themselves at the Las Vegas event — a great chance to meet
one of boxing’s all time greats! All proceeds from the sale of each
watch will go to support the charitable initiatives of the World Boxing
Council including the retired boxer’s pension and emergency funds in
over 40 countries around the world.
Hublot King Power WBC (World Boxing Council) Watch
limited edition 12 pieces — to be auctioned in September 2012 –commemorating:
Lennox Lewis, Julio Cesar Chavez,
Mike Tyson, Sugar Ray Leonard, George Foreman, Marvelous Marvin Hagler,
Tommy Harns, Roberto Duran, Oscar de la Hoya, Evander Holyfield, Jeff
Fenech, and Larry Holmes

Boxing Legend Lennox Lewis,
Unknown , Hublot’s Jean-Claude Biver, and WBC CEO Jose Sulaimán Hanging
Out, along with the new Hublot King Power WBC Watch

Hublot’s Jean-Claude Biver,
Boxing Legend Julio César Chávez and WBC CEO Jose Sulaimán Show off the
new Hublot King Power WBC Watch



On another note — you may have noticed by now that there seems rarely
to be a sport or team or special event that Hublot has not jumped into
to sponsor with one of its limited edition watches. While Hublot and
the man who built it up (Jean-Claude Biver) are often ridiculed or
groused about for this approach, i.e. making nothing but “limited
edition” one-off watches, I think that this criticism is somewhat
shortsighted. Often lost in the grousing is that fact that Hublot
usually pairs its sponsorships and limited edition pieces with
charitable causes — which is more than many watch brands can say.
Still, it is an interesting and unusual strategy and I can not think of
another brand that lives by so many “limited edition” watches (often
nothing more than a dial or color change). But no denying that Hublot
does have a winning formula on its hands.
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