Last week in Basel, FRANC VILA introduced a new timepiece in its
SuperLigero Concept collection, the FVa61 SuperLigero Automatic. It’s a
cool looking piece, and with a simple dial (in the Franc Vila style) —
hours & minutes, small seconds dial, and a big date at the top.
But now I’ve got to take some issues with Franc Vila’s press release
this time around (actually most of his PRs are like this): for example,
we are told that “The common element in all the timepieces introduced
under the SuperLigero concept is the use of Lightnium, an
aluminium-lithium based alloy used in state of the art aeronautical
engineering.” OK fine, except that the watch case is later stated to be
made of titanium (no mention of Lightnium). Then, according to the
brand, “it’s main characteristics are lightness combined with
high-tensile strength, allowing structural weight reduction and an
increase in the elastic modulus performance.” “Elastic modulus
performance” excuse me but what the heck does that mean? I can tell
you that in the context of wearing a watch, it means nothing. Don’t
get me wrong, I really like Franc Vila,
but the man (or his PR firm) need to step out of “chemistry and
engineering world” and into the real world with these press releases.
OK, my rant is done — here’s the watch:
Franc Vila SuperLigero Automatic Titanium
limited edition 88 pieces
titanium case with elliptic and circular
bezel, automatic mechanical Franc Vila movement, smoked sapphire
crystal; comes with rubber strap and croc leather strap
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