Minimal, transparent and elegant…
For the first time we see a very obvious Daniel Roth watch with the
Bulgari brand on it. While I’m still not sure how this whole
“co-branding” thing will work out between Bulgari and Daniel Roth (Bulgari
owns Daniel Roth and Gerald Genta and recently announced that Bulgari
brand would essentially become the primary brand –), I can still appreciate the incredible look of this new watch.
The plates, bridges and ratchet-wheel are meticulously openworked.
The dial merges into the movement and features a minimum of finely
engraved metal serving to mark the hour circle on the front and the
power-reserve display on the back. The main plate is barely 3.48 mm
thick, making this model one of the world’s thinnest tourbillon watches.
Bulgari Daniel Roth Tourbillon Lumière
44 mm 18-carat rose gold, mechanical
hand-wound “skeleton-work” movement, Calibre DR 780, Tourbillon,
power-reserve display, hand-decorated gold bridges and mainplate,
64-hour power reserve, anti-glare sapphire crystals on the front and
back, blued steel serpentine hands. comes on alligator leather strap
with rose gold pin buckle.
As a partner of The TimeTV.com, I on behalf of WatchZone am pleased
to bring you this exclusive message from Mr Francesco Trapani, CEO of
the Bulgari Group, about Bulgari’s new watchmaking strategy. Daniel
Roth and Gerald Genta will no longer stand on their own, but will
instead be co-branded on Bulgari watches.
FULL VIDEO TRANSCRIPT:
“Dear Friends, Collectors and esteemed watch Connoisseurs,
Today, I would like to share with you some important news as
Bulgari is entering a new era which is significantly impacting the
future of the Brand.
Ten years ago, I expressed in an interview the desire to develop our know-how in the watch complication craftsmanship sector.
Subsequently Bulgari built, in different stages, a network of
manufacturing facilities for the production of top-of-the-range cases,
dials and watch bracelets.
In parallel, we progressively expanded our knowledge of
the mechanical base movement as well as our expertise in the field of
the complicated movement.
Today I can safely say: our mission is accomplished!
This long process has now reached its final stage, after
following a strategy which developed and integrated the mastery of
watchmaking operations that began a decade ago.
Now it is time for a further step: to complement Bulgari
watchmaking with a strong presence in the high-end and grandes
complications watch creations.
Consequently I have decided to merge the cutting-edge skills of
our Gérald Genta and Daniel Roth Manufacture in Le Sentier with the
prestigious image of Bulgari, a strong name in the world of luxury.
While preserving their technical and aesthetic qualities, the
Daniel Roth and the Gérald Genta timepieces will from now be fully
integrated into the collection of the Bulgari Brand.
This alliance is sealed on the new watch creations, where the
Bulgari Brand is featured along with the Gérald Genta and Daniel Roth
logos.
This union is the fruit of a rational and organic evolution.
This integration into the overall dynamics of our Brand
represents a great achievement. United, our respective areas of
expertise will from now on allow Bulgari to complete its strategic
process.
The merger of these skills offers Bulgari new perspectives and dimensions.
It allows us to advance in the sector of watch excellence through exclusive collections at a very high level.
The merger will also ensure that the know-how of the Manufacture
Daniel Roth and Gérald Genta will be permanently preserved in a
definitive manner also by strictly respecting its DNA and its tradition.
Every union of two individualities embodies a positive evolution.
As in all unions, the meeting of individual values sets off a new concept.
Our union combines 125 years of history dedicated to the passion
for beauty and contemporary design with the sum of exceptional technical
human skills and finest quality.
I am therefore, today, extremely pleased to invite you all to
discover our newest creations by visiting us at the Salon Mondial de
l’Horlogerie in Basel on March 18th, 2010”.
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